Brad Taylor serves as Vice President, Customer Marketing for the Coca-Cola Refreshments Division of The Coca-Cola Company in Atlanta. In this role, Brad leads a team of marketing professionals who provide strategic marketing support to the divisions’ largest chain customers in the Foodservice and On-Premise channels including restaurants, colleges and universities, at-work, malls, specialty retail stores, and other channels where Coca-Cola fountain or bottled beverages are bought and consumed one drink at a time.
Brad joined The Coca-Cola Company in August, 1994 as Senior Customer Marketing Manager. Since then, he has held various sales/marketing positions. Prior to joining The Coca-Cola Company, Brad held a variety of marketing positions at Pizza Hut, Inc. and spent his early career years in the advertising agency industry.
A native of Rome, Georgia, Brad graduated from The University of Georgia in 1983 receiving a bachelor’s degree in Advertising and he led the UGA Student Advertising Campaign Competition team to a national championship. Brad recently earned a Masters degree in Business Administration with a concentration in Marketing. Brad and his wife, Chelle, reside in Roswell, Georgia with 15-year-old boy/girl twins, Cole and Samantha.
When Brad isn’t working at Coca-Cola, he frequently serves as a guest lecturer at local colleges and universities and volunteers for several local non-profit organizations.